Why are some people and organizations more successful than others? Why do some people have wonderful careers, moving from position to position, onward and upward, earning far more money, being consistently paid more and promoted faster? And why is it that others go from job to job, continually wor- rying about money and feeling that they are unappreciated for their hard work and their contributions? Why do so many people, as Henry David Thoreau once wrote, “live lives of quiet desperation”? Aristotle asserted that we live in a world governed by law, not chance. He stated that everything happens for a reason, whether or not we know what it is. He said that every effect has a specific cause or causes. Every cause or action has an effect of some kind, whether we can see it and whether we like it or not. This is the granddaddy law, the “Iron Law” of Western thought, of Western philosophy. The relentless search for truth, for the causal relationships among events, has led to the rise of the West in science, technology, medicine, philosophy, and even war- fare for more than 2,000 years. Today this focus is driving the tech- nological advances that are changing our world so dramatically. This law says that achievement, wealth, happiness, prosperity, and business success are all the direct and indirect effects or results of specific causes or actions. This simply means that if you can be clear about the effect or result you want, you can probably achieve it. You can study others who have achieved the same goal, anYou are always free to choose. In the long run, no one forces you to think, feel, or behave the way you do. Rather, you choose yourd by doing what they did, you can get the same results. You are always free to choose. In the long run, no one forces you to think, feel, or behave the way you do. Rather, you choose your emotions and your behaviors by the way you choose to think about the world around you and about what is happening to you. to choose. Your thoughts and feelings are continually changing. They are quickly affected by the events around you. For example, when you receive a piece of good news, your attitude immediately brightens and you feel more positive toward everyone and everything. If, on the other hand, you unexpectedly receive some bad news, you can immediately become upset, angry, and short-tempered, even if the news is inaccurate or untrue. It is the way you interpret the event to yourself that determines how you react.